Be ready for anything.
Not just for doomsday.
Practical emergency preparedness for normal households. Power outages, storms, job loss — we help you handle real life, on a real budget.
households experience a major power outage each year
is how long emergency services may take to reach you
is enough to prepare a household for most common emergencies
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Water
Safe water in any situation
Food & Nutrition
Meals that last for years
Power & Light
Stay powered when the grid goes down
First Aid
Handle emergencies before help arrives
Shelter & Warmth
Stay warm and dry anywhere
Communications
Stay informed when networks fail
Tools & Safety
The essentials for any emergency
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Start with these guides
Written for households who want practical steps, not extreme scenarios.
Build a 72-Hour Emergency Kit for Under $100
The first 72 hours after a disaster are the ones you handle yourself. Here is what a household of two actually needs, what each part costs, and the mistakes that make expensive kits useless.
Read guide →Power Outage Prep for Renters: What You Can Do Today
No generator, no roof, no garden, no landlord permission. This guide covers what a renter can realistically do about a multi-day power cut — and in what order to spend the money.
Read guide →
The UK Prepping List: Everything Your Household Needs in 2026
A complete, no-nonsense UK prepping list for everyday households. Covers water, food, power, first aid, communications, and documents — with UK prices, UK stockists, and UK-specific emergency risks.
Read guide →The Government Is About to Tell Every UK Household to Prepare — Here Is the Checklist, and What It Leaves Out
The Cabinet Office has confirmed a multi-year national resilience campaign launching this year, and the 2026 National Risk Register just moved loss of drinking water to the top of the list. Here is what the official advice says, and the specifics it does not.
Read guide →Latest posts
News-driven preparedness advice, updated regularly.
Why Norway and Sweden Moved From Three Days to a Week
Norway raised its household preparedness guidance from three days to seven and posted a booklet to every home. Sweden reissued If Crisis or War Comes to five million households. The reasoning behind that shift applies just as much to a British kitchen cupboard.
Read guide →Storm Éowyn and the Limits of Your Phone Signal
Record 114 mph winds in January 2025 took out power for over a million homes and produced what Ofcom called a decline in mobile performance on a scale not seen before. Most mobile masts run for minutes on backup power, not hours. Here is how to plan around that.
Read guide →The Iberian Blackout: Why Every Card in Your Wallet Stopped Working
On 28 April 2025 Spain lost around 15 GW of generation in roughly five seconds and about 55 million people lost power. The part almost nobody had planned for was that card payments stopped. Here is what that means for your household.
Read guide →Free download
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A printable one-page checklist covering everything your household needs for the first 72 hours of any emergency. No fluff, no upsells.
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Don't wait for a disaster to get ready.
Start with a single afternoon and $100. That's all it takes to handle most common emergencies comfortably.
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