Be ready for anything.
Not just for doomsday.
Practical emergency preparedness for normal households. Power outages, storms, job loss — we help you handle real life, on a real budget.
households experience a major power outage each year
is how long emergency services may take to reach you
is enough to prepare a household for most common emergencies
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Pick what matters most to your household.
Water
Safe water in any situation
Food & Nutrition
Meals that last for years
Power & Light
Stay powered when the grid goes down
First Aid
Handle emergencies before help arrives
Shelter & Warmth
Stay warm and dry anywhere
Communications
Stay informed when networks fail
Tools & Safety
The essentials for any emergency
Documents & Finance
Protect what matters most
Start with these guides
Written for households who want practical steps, not extreme scenarios.
Build a 72-Hour Emergency Kit for Under $100
The first 72 hours after a disaster are the most critical. Here's everything a household of two needs — sourced from Amazon for under $100.
Read guide →Power Outage Prep for Renters: What You Can Do Today
You don't need a generator or a garden to be prepared. This guide is specifically for people in flats and rented homes.
Read guide →
The UK Prepping List: Everything Your Household Needs in 2026
A complete, no-nonsense UK prepping list for everyday households. Covers water, food, power, first aid, communications, and documents — with UK prices, UK stockists, and UK-specific emergency risks.
Read guide →Latest posts
News-driven preparedness advice, updated regularly.
The 52-Week Preparedness Plan: Be Fully Ready in 12 Months for Under $500
You don't have to buy everything at once. This week-by-week plan builds complete emergency preparedness gradually, spending no more than $10–15 per week.
Read guide →
Grid Down: Cooking, Heating, and Hygiene Without Electricity
When the power goes out for more than a day, the real challenges aren't dramatic — they're practical. Here's how to handle them comfortably.
Read guide →
Build a Year's Supply of First Aid and Medical Prep for Under $100
Medical emergencies during disasters are common and often preventable. Here's how to build serious medical preparedness without a paramedic's budget.
Read guide →Free download
Get our free 72-Hour Emergency Checklist
A printable one-page checklist covering everything your household needs for the first 72 hours of any emergency. No fluff, no upsells.
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Don't wait for a disaster to get ready.
Start with a single afternoon and $100. That's all it takes to handle most common emergencies comfortably.
Build your first kit →