Be ready for anything.
Not just for doomsday.
Practical emergency preparedness for normal households. Power outages, storms, job loss — we help you handle real life, on a real budget.
households experience a major power outage each year
is how long emergency services may take to reach you
is enough to prepare a household for most common emergencies
Browse by category
Pick what matters most to your household.
Water
Safe water in any situation
Food & Nutrition
Meals that last for years
Power & Light
Stay powered when the grid goes down
First Aid
Handle emergencies before help arrives
Shelter & Warmth
Stay warm and dry anywhere
Communications
Stay informed when networks fail
Tools & Safety
The essentials for any emergency
Documents & Finance
Protect what matters most
Start with these guides
Written for households who want practical steps, not extreme scenarios.
Build a 72-Hour Emergency Kit for Under $100
The first 72 hours after a disaster are the most critical. Here's everything a household of two needs — sourced from Amazon for under $100.
Read guide →Power Outage Prep for Renters: What You Can Do Today
You don't need a generator or a garden to be prepared. This guide is specifically for people in flats and rented homes.
Read guide →Don't wait for a disaster to get ready.
Start with a single afternoon and $100. That's all it takes to handle most common emergencies comfortably.
Build your first kit →